Freshness and Philanthropy at Wildflower

The Place: Wildflower
The Location: 5813 N. 7th Street, Phoenix
By: Shoshana Leon

Since it was founded in 1996, Wildflower (formerly Wildflower Bread Company) has grown steadily, and now has 16 locations across Arizona, many of them in the Phoenix area. The newest location opened in early September in the historic Crown complex located on 7th Street south of Bethany Home Road, one of the Valley’s fastest growing areas for restaurants over the past few years.

Wildflower is focused on fresh food, the customer experience and giving back to the community. With its own production facility, Wildflower provides fresh baked bread, pastries and other items daily at all of its locations, including bagels, muffins, cupcakes and cookies. Varieties of Wildflower’s homemade bread include honey wheatberry, rye, ciabatta, nine-grain, pretzel, sourdough and many more. Wildflower recently introduced some new bakery items including cinnamon knots, chocolate hazelnut croissants and gluten-free chocolate walnut cookies.

The breakfast menu includes egg sandwiches, bowls, frittatas, cinnamon brioche French toast, and lemon ricotta, banana walnut and traditional pancakes. The menu offers a variety of items that can be mixed and matched, including sandwiches from spicy meatball to grilled cheese, salads including Wildflower’s popular chopped salad, and soups that can be served in a fresh sourdough bread boule. Pasta options available after 3pm include macaroni and cheese, butternut squash ravioli and spicy lemon penne. They also offer a kids menu and seasonal items.

The Crown restaurant is one of only two Wildflower locations that serves alcohol. In support of Arizona suppliers, the Crown location offers beer on tap from Huss Brewing Company and wines on tap from Arizona Stronghold. On weekdays, guests can enjoy $3 wine and beer from 3pm to close. On weekends, $3 Bloody Marys, Mimosas and Screwdrivers are available until 2pm.

Giving back to the community is a big part of Wildflower’s culture and a great passion of its owners Louis and Tracey Basile. Wildflower hosts several community fundraisers and donates leftover baked goods to a variety of organizations every night. In fact, during the soft opening of the Crown location, Wildflower donated nearly $12,000 to local charities.

Whatever part of town you are in, there is sure to be a Wildflower nearby where you can find a wide selection of breakfast, lunch and dinner items, friendly service, fresh baked goods and a sense of community.

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